Mobile and Social Media Marketing are NOT optional
  • Startups
  • Social Entrepreneurs
  • Personal Brands
Marketing is different during Customer-Development, Company-Building and Sustained-Growth phases.
Helping founders with fact-finding programs to progress through the Discovery, Validation and Creation phases of Customer Development.
Helping large enterprises launch new products through internal entrepreneurial efforts, and meet strategic growth & profitability goals.
Social Entrepreneurs
Helping social entrepreneurs change the world by applying Customer Development principles to establish scalable &  repeatable operations.
Helping foundations and nonprofits identify and nurture audiences needed to meet fundraising and program goals.
Personal Brands
Helping experienced professionals claim, optimize and nurture their Digital DNA for career advancement and leadership development.
Social Global Mobile is a 360º degree mobile marketing and PR firm.
We don’t just see mobile communication as a problem to solve, we see it as a way to solve problems and generate opportunities.
Our campaigns are focused, strategic and assembled to balance cost-effectiveness with positive results.
Audience-focused and Data-driven Marketing Services to help you Reach your Goals.
  • Customer

    All organizations can benefit from the Lean Startup principle of Customer Development where discovering and validating target customers is the only path to a scalable and repeatable business.

  • Mobile

    It's no longer optional to have a mobile-optimized online presence that personalizes content and the UX based on location and intent.

  • Content

    Search Engine Optimization (SEO) is now all about creating and distributing keyword-rich Owned, Earned & Paid Content that your audience will share.

  • Social Media

    Social Media Marketing requires audience targeting, content creation, content promotion and impact analysis.

  • Public

    Messages will only reach large and relevant audiences when you identify and nurture the right reporters and social media influencers.

  • Brand

    Your brand  must build on solid positioning and trigger a positive emotional response from your target markets and audiences.

  • Video

    Effective storytelling and persuasive videos call for goal-driven concept development, production, and post-production.

  • Website
    Analysis & Design

    Effective websites present the right content organized around calls-to-action that drive conversions leading to mutually beneficial outcomes.

Publishing, Asia & Mobile Eco-Systems

 "I worked with Cheryl to develop publisher and educational partnerships with mobile device companies in China and Korea for e-readers with a new QC display technology.

I have met few people in my career who possess as strong a technical sense, marketing savvy, and sensitivity to customer needs as Cheryl."

Chuck McCullah, VP Technology Magazine Publisher Association / Digital First

- Chuck McCullah -

Social Issues ... Mobile Impact

"Social innovators, change agents and non-profits, often struggle with two core issues... eliciting new thinking to affect a change in consumer behavior and how to execute against these strategic efforts on a conservative budget. Social Global Mobile was able to assist the San Diego Zoo's Centre for Bioinspiration on both fronts and with desired results." Paula Brock CFO, San Diego Zoo Global / CEO, Centre for Bioinspiration

- Paula Brock -

Our Team
Seasoned professionals ready to help you by applying the skills and experience they’ve acquired while developing digital and mobile marketing & PR strategies across a wide range of businesses and organizations.

Cheryl K. Goodman


Marketing Strategy. Marketing Impact

Joe Matibag

Vice President

Digital Marketing & Product Management

Angela Hollen


Branding & Millennial Marketing

Julie West Matibag

Creative Director

Creative Development & Production

Natalie Van Doren


Content Development & Client Services

Some of Our Clients
SoGloMo has helped many companies and organizations with messaging, lead generation, and other marketing & PR challenges.


Qualcomm Technologies, Inc.


The DevelopHer Toy & Game Challenge

University of San Diego

USD Center for Peace and Commerce


National Center for Women & Information Technology

San Diego Magazine

San Diego Zoo Global Copy

SoGloMo: Social Global Mobile, LLC

a marketing agency

888 Prospect St., Ste. 200

La Jolla, CA 92037

(858) 245-2506

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