Mobile and Social Media Marketing are NOT optional

  • Startups
  • Enterprises
  • Social Entrepreneurs
  • Nonprofits
Marketing is different during Customer-Development,
Company-Building and Sustained-Growth phases.

Helping founders with fact-finding programs to progress through the Discovery, Validation and Creation phases of Customer Development.
Helping large enterprises launch new products through internal entrepreneurial efforts, and meet strategic growth & profitability goals.
Social Entrepreneurs
Helping social entrepreneurs change the world by applying Customer Development principles to establish scalable &  repeatable operations.
Helping foundations and nonprofits identify and nurture audiences needed to meet fundraising and program goals.
Social Global Mobile is a 360º degree mobile marketing and PR firm.
We don’t just see mobile communication as a problem to solve, we see it as a way to solve problems and generate opportunities.
Our campaigns are focused, strategic and assembled to balance cost-effectiveness with positive results.
Audience-focused and Data-driven Marketing Services to help you Reach your Goals.
  • Customer

    All organizations can benefit from the Lean Startup principle of Customer Development where discovering and validating target customers is the only path to a scalable and repeatable business.

  • Mobile

    It's no longer optional to have a mobile-optimized online presence that personalizes content and the UX based on location and intent.

  • Content

    Search Engine Optimization (SEO) is now all about creating and distributing keyword-rich Owned, Earned & Paid Content that your audience will share.

  • Social Media

    Social Media Marketing requires audience targeting, content creation, content promotion and impact analysis.

  • Public

    Messages will only reach large and relevant audiences when you identify and nurture the right reporters and social media influencers.

  • Brand

    Your brand  must build on solid positioning and trigger a positive emotional response from your target markets and audiences.

  • Video

    Effective storytelling and persuasive videos call for goal-driven concept development, production, and post-production.

  • Website
    Analysis & Design

    Effective websites present the right content organized around calls-to-action that drive conversions leading to mutually beneficial outcomes.

Publishing, Asia & Mobile Eco-Systems

 "I worked with Cheryl to develop publisher and educational partnerships with mobile device companies in China and Korea for e-readers with a new QC display technology.

I have met few people in my career who possess as strong a technical sense, marketing savvy, and sensitivity to customer needs as Cheryl."

Chuck McCullah, VP Technology Magazine Publisher Association / Digital First

- Chuck McCullah -

Social Issues ... Mobile Impact

"Social innovators, change agents and non-profits, often struggle with two core issues... eliciting new thinking to affect a change in consumer behavior and how to execute against these strategic efforts on a conservative budget. Social Global Mobile was able to assist the San Diego Zoo's Centre for Bioinspiration on both fronts and with desired results." Paula Brock CFO, San Diego Zoo Global / CEO, Centre for Bioinspiration

- Paula Brock -

Our Team
Seasoned professionals ready to help you by applying the skills and experience they’ve acquired while developing digital and mobile marketing & PR strategies across a wide range of businesses and organizations.

Cheryl K. Goodman


Marketing Strategy. Marketing Impact

Joe Matibag

Vice President

Digital Marketing & Product Management

Angela Hollen


Branding & Millennial Marketing

Natalie Van Doren


Content Development & Client Services

Some of Our Clients
SoGloMo has helped many companies and organizations with messaging, lead generation, and other marketing & PR challenges.


Qualcomm Technologies, Inc.


The DevelopHer Toy & Game Challenge

University of San Diego

USD Center for Peace and Commerce


National Center for Women & Information Technology

San Diego Magazine

San Diego Zoo Global Copy

SoGloMo: Social Global Mobile, LLC

a marketing agency

888 Prospect St., Ste. 200

La Jolla, CA 92037

(858) 245-2506

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